Friday, September 05, 2008

Ars gratia artis?

Okay, yes, you're right, that is MGM's motto.

(What's a "motto"?

I don't know, what a motto you?

[Um, I guess that wasn't really a print joke. Sorry.])

Returning to your regularly scheduled blog post,
ars gratia artis is Latin for "art for art's sake".

Why mottos are written in Latin is the subject of another blog post.

Uh, it's the subject of another blog post because I'm too lazy to plagiarize Wikipedia right now my research assistant Helga is away on an archaeological dig.

Uh, getting back to whatever this blog post is supposed to be about, automobile manufacturer Ford contracted a bunch of artists to create art inspired by its cars.

Its CURRENT cars.

Do you know what any of them are called?

Besides the Mustang.

I didn't think so.

Do you know what any of them look like?

Besides the Mustang.

I didn't think so.

So, these artists had to come up with works not based on a lovely '32 Deuce Coupe, or a T-bucket (pictured above), but "inspirational" vehicles like the Taurus X (no relation to Malcom X), Fusion and Edge.

I like cars and I can't tell you much about the
Taurus X (no relation to Malcom X), Fusion or Edge, let alone what would be inspiring about them.

The artists speak about travelling, process and the use of colour.

Except for the guy that did the painting inspired by the Mustang.

Which kind of gives you a clue with what's wrong at Ford.

Ford, like General Motors and Chrysler, face significant market challenges, and if only one of their cars, itself inspired by an earlier version of itself, is inspirational they need a clue.


Related Links
Artists and Inspiration [Ford Canada]

Bonus Video:

An inspirational Ford beside an inspirational Chevy.

Yes, that is Harrison Ford in the Chevy.

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